Last updated July 11, 2018
“You” and “Your” relates to each and any user of Our Website individually, who utilizes Our Website, Our products, applications, services and tools, including any person that has entered into the Agreement with Us and also any person provided with the opportunity to file Application Forms by You (Your clients);
“Application Form” is application form on advertisement or application form on publication.
“We”, “Our” and “Us” relates to Gobid and the companies in the same corporate group;
“Website”, “Our Website” – the website at https://gobid.auction.
“Agreement”, “Our Agreement”, “Agreement with Us“ – the agreement concluded between Us and any person that has decided to enter into the Agreement with Us in order to be provided with Our services.
SCOPE AND CONSENT
WHAT IS GOBID
Gobid runs a technology buying platform for digital media. The Gobid technology allows our customers to buy ad space on websites, mobile apps, video players, and other devices. When ad space is bought or sold our technology fulfils the transaction by delivering the ad to Internet users who visit that site, apps, or device. Generally, an Internet user’s computer or mobile device comes into contact with Gobid technology when a user views an ad delivered by our technology or clicks or taps on the ad to visit the advertiser’s website or app.
PRIVACY PRACTICES FOR OUR TECHNOLOGY
Advertising supports free content and digital user experiences that we all love. Our goal is to make advertising more effective by helping to display ads that may be of interest to you. We believe that relevant ads are more valuable to users than less relevant ads. More relevance also helps the services that depend on advertising because advertisers pay more for effective ads which in turn leads to higher quality and richer consumer experiences.
With regard to the General Data Protection Regulation (“GDPR”), Gobid acts as a Data Processor for our customers. Our customers are obligated to get proper consent from end consumers in order to use any personal data within our system. For example, if a Gobid customer is using cookies collected on the customer’s website to retarget users with ads, the customer is obligated to have the proper consent for the use of that data within Gobid’s system and to respect opt-outs and the other obligations under the GDPR.
LEGAL BASIS FOR PROCESSING PERSONAL DATA
Our legal basis for collecting and using the personal data will depend on the personal data concerned and the specific context in which we collect it.
However, we will normally collect personal data from you only where the processing is in our legitimate interests and not overridden by your rights; where we need the personal data to perform a contract with you or where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal data from you.
If we ask you to provide personal data to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal data is mandatory or not (as well as of the possible consequences if you do not provide your personal data).
If we collect and use your personal data in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate Our Websites and services; communicating with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal data, please contact us using the contact details provided under the CONTACTING US heading below.
WHAT INFORMATION WE COLLECT
The Gobid technology collects information on behalf of its customers to help target online advertising to you based on your interests. This information may include your IP host address, your browser type, the date and time of the ad request, pages viewed, your operating system, the URL or App you are using, your Internet Service Provider and others.
Information that you provide voluntarily
We collect contact information through our technology from customers, vendors and distributors who wish to obtain information or support, or to obtain access to our platform. Contact information includes: first name, last name, email address, job title, name of the organization, country, state/region and phone numbers (cell and/or landline). This contact information is used by our sales, support and operations teams to contact our customers, vendors and distributors for the purpose of providing the requested information or support, and/or providing our services. We may collect additional information from individuals applying to work at Gobid, and we may retain that data as long as necessary to comply with legal obligations regarding employment. We also collect contact information to respond to general inquiries, solicit feedback regarding our platform and support, and to communicate with you via email regarding our current and future offerings.
Information we collect automatically
When you visit the Website or use Our products, applications, services and tools, We collect information sent to us by Your computer, mobile phone or other access device. The information sent to Us includes but is not limited to the following: data about the pages You access, device type, connection information, mobile network information, advertisement placement statistics, statistics on page views, traffic to and from the sites, referral URL, ad data, and standard web log data and other information.
Like most organizations, we rely on automatic data collection technology (Google Analytics). Google Analytics may collect information on our behalf such as your IP host address, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, number of links you click, search terms, and other data. This information is collected automatically and anonymized by Google Analytics. For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics.
To provide relevant ads to users on mobile devices we may also collect the following mobile-specific information: device type, make and model, operating system, mobile advertising identifiers, operating system device identifier (For example, IDFA for iOS and Android ID for Android) and information about the apps you use.
Your iOS mobile device may provide a “Limit Ad Tracking” setting. On Android devices, your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using this setting on a device and that information is passed to Gobid, Gobid will not use your information to target ads to you or place you in segments for future marketing.
To opt-out from iOS in-app personalized advertising, please follow this URL: https://support.apple.com/en-us/HT202074
To opt-out from Android in-app personalized advertising, please follow this URL: https://support.google.com/ads/answer/2662922?hl=en
When You access Our Website, use Our applications, products, services, or tools, We may place small data files on Your computer or other devices. These data files may be cookies, pixel tags (collectively “Cookies”). We use these technologies to recognize You as a customer; customize Our products and services, content, and advertising; measure promotional effectiveness; help ensure that Your account security is not compromised; mitigate risk and prevent fraud; and to promote trust and safety across Our Website.
You are free to decline Our Cookies if Your browser or browser add-on permits unless Our Cookies are required to prevent fraud or ensure the security of websites We control. However, declining Our Cookies may interfere with Your use of Our Website and Our products and services.
Our site is based on the WordPress public hosting, which may use their own cookies to improve your experience with them. For more information please check here: https://en.support.wordpress.com/cookies/
We also use pixel tags, which are small, invisible 1×1 images on a web page. Pixel tags allow the web page or a third party who serves the pixel tag to set, read and modify cookies. Our pixel tag allows Gobid cookies to be set, read, and modified when you visit the websites or apps of our partners.
Information We Receive from Third Parties
PURPOSES WE USE YOUR INFORMATION FOR
Our primary purpose in collecting personal information is to provide You with a secure, smooth, efficient, and customized experience. We may use Your personal information to:
- to provide services, products and customer support;
- to collect fees;
- to resolve disputes and troubleshoot problems;
- to prevent potentially prohibited or illegal activities;
- to enforce Our Agreement;
- to personalize your experience (your information helps us to better respond to your individual needs);
- to improve Our Website (we continually strive to improve our website offerings based on the information and feedback we receive from you);
- to improve customer service (your information helps us to more effectively respond to your enquiries, applications and support needs);
- to administer a survey or other website feature;
- to send periodic emails;
- to compare information for accuracy and verify it with third parties;
- for any other purpose that will be made obvious to you at the time.
Note: If at any time you would like to stop receiving emails or communications from us, you can contact us using the contact details from the CONTACTING US section and we will remove you from our database.
We obtain a worldwide, perpetual, irrevocable, royalty-free, right to exercise:
- any and all advertising displays data;
- advertisement placement statistics;
- statistics on advertising placement page views;
- and/or any other data You upload on the Website.
We can use data named above in order to customize, measure, and improve Our Website, its content, products, applications, services, etc., by creating commercial products based on such data.
ONWARD TRANSFER TO THIRD PARTIES
We may share your personal information with:
- other companies within Our corporate group of companies, Our subsidiaries, affiliates;
- our customers in connection with the offering of our services. For example, a Gobid customer may receive a log of all ads they served through our platform, including anonymous cookie IDs, IP host addresses, and other information in non-aggregated form;
- service providers under contract who help with Our business operations, such as fraud prevention, bill collection, marketing, and technology services. Our contracts dictate that these service providers only use Your information in connection with the services they perform for Us and not for their own benefit;
- financial institutions that We partner with to jointly create and offer Our products and services;
- companies that We plan to merge with or are acquired by, or if Gobid is divided, separated, consolidated or transformed to another legal form. In that case, We will give You prior notice before the information is disclosed;
- law enforcement, government officials, or other third parties pursuant to a subpoena, court order, or other legal process or requirement applicable to Gobid or one of its affiliates;
- when We need to disclose Your personal information to comply with law or credit card rules;
- when We believe, in our sole discretion, that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity or to investigate violations of Our Agreement.
In order to disclose Your Personal Information to any other legal or natural persons not specified above We will ask for Your prior consent.
INTERNATIONAL DATA TRANSFERS
Your personal data may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).
Specifically, We and third party service providers and partners operate around the world. This means that when we collect your personal data we may process it in any of these countries.
However, we have taken appropriate safeguards to require that your personal data will remain protected in accordance with this Privacy Notice. We have implemented similar appropriate safeguards with our third party service providers and partners and further details can be provided upon request.
OPT-OUT FOR DIRECT MARKETING
You may opt out at any time from the use of your personal information for direct marketing purposes by clicking here or by contacting us using the contact details from the CONTACTING US section. Please allow us a reasonable time to process your request.
When you opt out, we will place an opt-out cookie on your computer. This cookie tells us not to collect your information to tailor our online advertising campaigns. Please note that if you block, delete or restrict cookies in any way, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
By contacting us using the contact details from the CONTACTING US section, you may exercise your right:
- to require access to your personal data;
- to require rectification of your personal data;
- to require erasure of your personal data;
- to withdraw consent to the processing of your personal data, where applicable.
In some cases, you may have a right to request a restriction on processing your personal data or to object to the processing of your personal data. You may exercise your rights in line with the requirements of applicable EU and local laws.
HOW WE PROTECT YOUR INFORMATION
CHILDREN UNDER 16
LINKS TO EXTERNAL WEBSITES
DISCLAIMER OF WARRANTY
Using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. Therefore, by browsing the Website and communicating electronically with Us, You acknowledge and agree to the way We process the information.
Although We will do Our best to protect Your information, We cannot warrant the security of Your information transmitted to Our Website; any transmission is at Your own risk.
Once we have received Your information, We will use strict procedures and security features to try to prevent unauthorized access.
We retain personal data we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements). When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymise it or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.
CHANGES TO OUR POLICY
Should you have any questions in regards to this policy or Gobid’s privacy practices, please contact us at the following email and they will be more than happy to clarify and assist you in any way possible: firstname.lastname@example.org.