@rakhim: "When an app or a service is described as “AI-powered” or “ML-based”, I read it as “unreliable, unpredictable, and impossible to reason about behavior”. I try to avoid “AI” because I want computers to be the opposite: reliable, predictable, reasonable." Programmatic Software (and the RTB Bidder-as-a-service as a part of it) is constantly becoming… Continue reading We do not have an AI!
We have supported the popunder creative format in the Gobid bidder and started to connect the suppliers with this type of inventory. The first of them are Clickty and Arteebee. More popunder network connections are coming in the near future!
We are happy to inform you that our real-time reports became even more relevant since our last release. First of all, now you can select several grouping options simultaneously. For example, you can split your numbers by days, campaigns and app bundles at the same time and it works as quickly as before! We have… Continue reading Split by hours and multiple grouping is realized in reports!
One of the frequently asked questions is "how can I connect the DMP data to the bidder?" As it's a complex question, we decided to dwell on this in more details in this post. According to the Wikipedia, "A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets… Continue reading Data Manage Platform integration process
Great news! We have made targeting option by the ads.txt data in our RTB bidder as a service. Please check our FAQ to obtain more details about an ads.txt initiative. So what exactly is realized? We have launched crawler which scans ads.txt files across the web and stores the parsed data locally. If the ads.txt… Continue reading Ads.txt targeting is realized!
Last months we worked hard to integrate TheMediaTrust and GeoEdge services into the RTB SAAS bidder GoBID which allows you to check your served tags in an automated way. And now we are happy to inform that both integrations are done and available in the production. Let's get some deeper insights about how does it… Continue reading GeoEdge and TheMediaTrust integrations are done!