We have made targeting option by the ads.txt data in our RTB bidder as a service.
Please check our FAQ to obtain more details about an ads.txt initiative.
So what exactly is realized?
We have launched crawler which scans ads.txt files across the web and stores the parsed data locally. If the ads.txt targeting is set to ‘true’ in the campaign settings – bidder checks if the given publisher and network are present in the ads.txt file on the given domain and if no – targeting is not passed and no-bid is returned.
We expect this targeting to increase the quality of inventory bought using our RTB bidder as a service.
So let’s test it for your campaigns and GoBID!